Value of Unique content for a Website...Abiodun DICO

Any resource on internet like a source of graphics, text or any other information is called the content. The collection of all such information in one place i.e on the website along with its presentation in an attractive way so as to drive traffic to the website is called content.

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In this way only, you can determine the relevance of the contents of the website, its popularity and development. Any content that is made available on internet is supposed to be out of the ordinary, relevant, competent and well-structured.

At the same time, if the content is not unique then the value of it will also be very less. Some website owners are of the view that if there is more information on the website, the higher will be its popularity. Of course, to a certain extent, a website with hundreds of pages of unique and quality information is more likely to be a center of attention to visitors than a website that offers a mere five-page resource.

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On the other hand, if the content is entirely taken from public sources, then nothing can stop the users to go to the other big website with exactly the same content next time. And, more likely, the user may go to that big website that offers something that is different and unique, and may also hang on that website for the simple reason that he is more interested in that website. If all shops sell the same item then naturally the buyer will be confused.

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But if one of the shops sell an item in the original packaging you can just guess as to where will the buyers go? Not only to attract the attention of the casual visitor, but also to keep them and turn them into a permanent visitor and also to encourage them to purchase a product or service, you need unique content. Unique content is that you and only you can give the visitors.